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By the end of Level 4, students will have sound knowledge of the basic concepts of
business. They will be competent in a range of subject-specific skills as well as
general skills and qualities relevant to key areas of business.
တက္ကသိုလ်ဝင်တန်း အင်္ဂလိပ်စာအမှတ် ၆၀ နှင့် အထက်ရရှိသူများ (သို့မဟုတ်) IGCSE "First Language English" Grade Awarded A အထက်ရရှိသူများ (သို့မဟုတ်) IELTS Overall Band 5.0 နှင့် အထက်ရရှိသူများသည် Strategy First University မှ ဖွင့်လှစ်ထားသော English စာ အတန်းများ မဖြစ်မနေ တက်ရောက်ရန်မလိုပါ။
တက္ကသိုလ်ဝင်တန်း အင်္ဂလိပ်စာအမှတ် ၆၀ နှင့် အထက် (သို့မဟုတ်) IGCSE "First Language English" Grade Awarded A နှင့် အထက် (သို့မဟုတ်) IELTS Overall Band 5.0 နှင့် အထက်ရရှိထားခြင်း မရှိပါက အတန်းများတက်ရောက်သည့်အခါနှင့် Assignmentများရေးသည့်အခါတွင် အထောက်အကူဖြစ်စေရန် Strategy First University မှ Level အလိုက် ဖွင့်လှစ်ပေးထားသော English စာ အတန်းများကို မဖြစ်မနေတက်ရောက်ပေးရန် လိုအပ်ပါသည်။
IELTS Overall Band 5.0 နှင့်ညီမျှသည့် အခြားသော English Level Test များ ဖြေဆိုအောင်မြင်ထားခြင်း၊ အောက်တွင်ဖော်ပြထားသော English Test Level များရရှိထားပါက English စာအတန်းများထပ်မံယူရန် မလိုအပ်ပါ။
Pearson Unit Code
Core Units (Mandatory)
Business and Business Environment
Marketing Process and Planning
Human Resource Management
Leadership and Management
Managing a successful business project (Pearson-set assignment)
The aim of this unit is to give students background knowledge and understanding of
business, of the functions of an organisation and of the wider business environments in
which organisations operate. Students will examine the different types of organisations
(including for profit and not for profit), their size and scope (for instance micro,
SME, transnational and global) and how they operate. Students will explore the
relationships that organisations have with their various stakeholders and how the wider
external environments influence and shape business decision making.
The knowledge, understanding and skill sets that students gain in this unit will help
them to have an insight into different business functions, which will support them with
further study, support the development of analytical thinking and the application of key
analytical tools used throughout business planning, and enable them to choose their
preferred areas of specialism in future studies and in their professional career.
BURNS, J. and NEEDLE, D. (2019) Business in Context: An Introduction to Business and
Environment. 7th Ed. Cengage Learning.
MORRISON, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed.
Red Globe Press.
WETHERLEY, P. (Editor) and OTTER, D. (2018) The Business Environment: Themes and
Issues in a Globalised World. 4th Ed. Oxford: Oxford University Press.
WORTHINGTON, I. and BRITTON. C. (2018) The Business Environment. 8th Ed.
This unit is designed to introduce students to the dynamic world of the marketing sector
and the wealth of exciting career opportunities available to support their decision
making in their career choices. Students will have the opportunity to learn about the
competencies and behaviours required by employers to work in the marketing sector. They
will be introduced to the key principles of marketing, enabling them to develop a
marketing plan and to employ elements of the marketing mix to achieve results. They will
study the underpinning theories and frameworks of marketing while relating them to
real-world examples, including products/services that they encounter in their daily
The knowledge, understanding and skill sets that students will gain on successfully
completing this unit will enhance their career opportunities; whether this is setting up
their own business or employment in an organisation.
GROUCUTT, J. and HOPKINS, C. (2015) Marketing (Business Briefings).
London: Palgrave Macmillan.
JOBBER, D. and CHADWICK, F. (2019) Principles and Practice of Marketing. 9th Ed.
KOTLER, P. and ARMSTRONG, G. (2016) Principles of Marketing.7th Ed London: Pearson.
MCDONALD, M. and WILSON, H. (2016) Marketing Plans: How to Prepare Them,
How to Use Them. 8th Ed. Chichester: John Riley and Sons.
The aim of the unit is to enable students to understand and be able to apply principles
of effective HRM in order to enhance sustainable organisational
performance and contribute to organisational success, holding business outcomes and
people outcomes in equal balance. Students will apply HR practices in a workrelated
context, utilising their knowledge and practising skills and behaviours in relevant
professional areas, including resourcing, talent planning and recruitment,
learning and development and employee engagement.
On completion of the unit, students will understand the purpose and scope of HRM
activities. They will be able to apply a range of people-management skills to enhance
the performance of an organisation by finding solutions to people-related problems.
ARMSTRONG, M. and TAYLOR, S. (2020) Armstrong’s Handbook of Human Resource
Management Practice. 15th Ed. London: Kogan Page.
BRATTON, J. and GOLD, J. (2017) Human Resource Management: Theory and Practice.
6th Ed. Basingstoke: Palgrave.
TORRINGTON, D. et al. (2018) Human Resource Management. 10th Ed. London: Pearson.
LEATHERBARROW, C. and FLETCHER, J. (2018) Introduction to Human Resource
Management. 4th Ed. Kogan Page.
The aim of this unit is to help students to understand the difference between the
function of a manager and the role of a leader. Students will consider the
characteristics, behaviours and traits that support effective management and leadership.
Students will learn about the theories that have shaped the understanding of leadership
and management and how these have provided a guide to action for managers and leaders
who want to secure success for their businesses. Students will look at leadership
styles, how and why they are used and the extent to which they are effective.
This unit also gives students an understanding of motivational strategies. They will
develop motivational strategies covering intrinsic and extrinsic aspects of motivation.
Finally, students will evaluate the importance of managing performance in achieving
ADAIR, J. (2019). Develop Your Leadership Skills: Fast, Effective Ways to Become a
People Want to Follow. Kogan Page.
KELLY, P. and COLE, G. (2020) Management: Theory and Practice. 9th Ed. Cengage.
MULLINS, L. J. (2019) Organisational Behaviour in the Workplace 12th Ed. Harlow:
ORTI, P and MIDDLEMISS, M. (2019). Thinking Remote. Inspiration for Leaders of
Distributed Teams. Virtual Not Distance
The overall aim of this unit is to introduce fundamental accounting principles that
underpin financial operations and support good and sustainable decision making in any
organisation. Students will develop a theoretical and practical understanding of a range
of financial and management accounting techniques.
On successful completion of this unit, students will be able to assist senior colleagues
in producing and analysing budgets, drawing up simple financial statements and using
financial ratios to interpret performance. Students will also explore wider aspects of
accountancy, especially ethics, transparency and sustainability, and gain fundamental
knowledge and skills that will enable them to progress to a higher level of study.
ATRILL, P. and McLANEY, E. (2018) Accounting and Finance for Non-Specialists.
11th Ed. Harlow: Pearson.
DRURY, C. (2015) Management and Cost Accounting. 9th Ed. Cengage Learning.
SEAL, W. et al (2018) Management Accounting. 6th Ed. Maidenhead: McGraw-Hill.
WEETMAN, P. (2019). Financial and Management Accounting: An Introduction.
The aim of this unit is to offer students an opportunity to demonstrate the skills
required for managing and implementing a small-scale business project. They will
undertake independent research and investigation for carrying out and executing a
business project that meets appropriate business aims and objectives.
On successful completion of this unit, students will have the confidence to engage in
decision making, problem solving and research activities using project-management
skills. They will have the fundamental knowledge and skills to enable them to
investigate and examine relevant business concepts in a work-related context, determine
appropriate outcomes, decisions or solutions and present evidence to various
stakeholders in an acceptable and understandable format.
DINSMORE, P. and CABANIS-BREWIN, J. (2018). The AMA Handbook of Project
Management. 5th Ed. AMACON.
FLICK, U. (2020) Introducing Research Methodology: A Beginner’s Guide to Doing a
Research Project. 3rd Ed. London: SAGE.
GRAY, D. (2017) Doing Research in the Real World. 4th Ed. London: SAGE.
MAYLOR, H. (2021) Project Management. 5th Ed. Harlow: Pearson.
SAUNDERS, M., LEWIS, P. and THORNHILL, A. (2019) Research Methods for Business
Students. 8th Ed. Harlow: Pearson.
This unit aims to give students a comprehensive understanding of innovation and
commercialisation. In today’s competitive landscape it is critical that organisations
continually innovate both their product offering and processes to ensure that they
remain competitive in the market. Adopting a more commercially driven approach is vital
to maximise the Return on Investment (ROI).
In this unit, students will look at a number of tools and techniques that organisations
use to drive innovation and become more commercial in their approach. The unit gives
students cutting-edge knowledge as well as practical application of the key ways in
which organisations become more innovative while remaining commercially driven.
By the end of the unit, students will have gained an understanding of how innovation is
fostered, harnessed and managed in organisations. They will learn the value of
innovation and its importance to supporting commercial growth. They will also acquire
knowledge that will enable them to develop a creative and innovative approach that will
benefit them throughout their career.
BESSANT, J. and TIDD, J. (2016) Innovation and Entrepreneurship. 3rd Ed. Oxford:
MATTHEWS, C. and BRUEGGEMANN, R. (2015) Innovation and Entrepreneurship:
A Competency Framework. London: Routledge.
TROTT, P. (2017) Innovation Management and New Product Development. 6th Ed.
VALIKANGAS, L. and GIBBERT, M. (2015) Strategic Innovation: The Definitive Guide to
Outlier Strategies. London: Pearson FT Press.
The unit aims to illustrate the concept of entrepreneurship and how having an
entrepreneurial mindset can make a contribution to all businesses, be that a new
business start-up or existing public and corporate organisations. Students will explore
the skills, traits and characteristics of entrepreneurs and entrepreneurship. Students
will understand the importance of difference size businesses on the economy and the
contribution they can all make to society. Students will also learn about the need for
intrapreneurs and the impact of disruptive entrepreneurship.
By the end of the unit, students will have gained research skills and the knowledge that
they can develop an entrepreneurial mindset that will benefit them throughout their
career. They will understand the contribution that businesses make to the economy and
the importance of entrepreneurial activity for all businesses in all sectors.
BLUNDEL, R., LOCKETT, N. and WANG, C. (2017) Exploring Entrepreneurship 2nd Ed.
BURNS, P. (2016) Entrepreneurship and Small Business. 4th Ed. Basingstoke:
SCARBOROUGH, N. and CORNWALL, R. (2018). Essentials of Entrepreneurship and Small
Business Management. 9th Ed. London: Pearson.